It is noteworthy that in the Buddhist philosophy, both love and lust are worldly attachments, leading to suffering.
Lust, however, is deemed more harmful because it violates the Third Precept.
A women changes her surname to her husband's upon marriage and her title changes from naangsao (“Miss”) to naang (“Missus”).
Some single rural men in Japan and South Korea are choosing wives based on pictures from catalogs of poor women in Thailand, the Philippines, Sri Lanka, Indonesia, Cambodia and other places. Sc., late 1990s; www2.hu-berlin.de/sexology/IES/thailand “In the Thai vocabulary, there are specific words for “love,” “lust,” “infatuation,” “love at first sight,” “sexual desire,” and so on.
These contemporary romantic tales are enormously popular as is evident in their multiple republications and repeated television and film adaptations.
Embedded in these love tales are the cultural scripts on love, romance, and marriage; these scripts reflect the corresponding constructions in the Thai culture at large, as well as provide models for the newer generations of audiences.
In contrast, public expressions of affection among members of the same gender are quite common.The men usually travel to the home country of the women, who invariable can't speak Japanese. In particular, the words khuaam ruk (love) and khuaam khrai (lust) are distinct, although they are sometimes used together as ruk-khrai to connote affectionate relationships.According to the : “ Most cultures glorify and idolize romance between men and women, and Thai people are no exception. As will be evident later in the chapter, premarital sex outside the commercial-sex context is forbidden, and the distinction between love and lust are inculcated in young people to deter them from premarital sex within a romantic relationship.According to the : “In urban areas, shopping malls, coffee shops, school activities, and, to a lesser extent, nightclubs and discotheques provide places for young people to meet. However, women's candor about romance and sex is still minimal compared to that of men, and it is even more disapproved for middle- and upper-class women.In rural Thailand, Buddhist temples (wat) are instrumental in bringing men and women together during the services, temple fairs, and fund-raising ceremonies, where the atmosphere of sanuk (fun and enjoyment) predominates.. Kirsch (1984) has speculated that young women in the villages may appear to be deeply concerned with love, marriage, and family because they are striving to fulfill the traditional images of women as “mother-nurturer” in rural environments in which alternative options are severely limited.