The idea of working as an online dating coach came to her after setting up several of her friends who ultimately got married in the late 1990s.
Two years ago, she started charging for the service after people she didn’t know came to her for help.
While some clients have relationship problems to be solved, most people come to her because they are simply too busy to date.
She mentions one client, a divorced investment banker in her late 40s who is “beautiful, successful, and single.” She’s got a high-pressure job and two kids on the Upper East Side in New York City — and no time for dating.
Golden herself met her husband through friends 16 years ago — before dating apps had hit the scene.
She has never personally used a dating app, but said her training makes her equipped to help modern singles.
I say that in the voice of the client and in a way that reflects their hobbies and interests.
Market Watch: How do you go about making the profile?
Some people say, “I don’t have a problem with getting a first date but a second date.” I try to see what the single is doing to not get a second date. Even though it comes off as them, I am the person doing all the writing and back and forth. Some clients like to keep control of their own calendar at which point they’ll jump in to schedule the date. Market Watch: Aren’t there various red flags on profiles and other traits people should be looking out for beyond surface level conversation?
For a lot of my older clients, women who are divorced in mid 40s or 50s, can be great.
Market Watch: What aspects of dating do you help with?
Golden: I am a jack of all trades in this sense, I do all of the profiles including selecting photos and writing the bios.
I really believe what people put out there is what comes back.