The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
But as a business owner, I try to remember customers want to work with someone they can relate to, not just buy from.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.
One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.