How to be smart about online dating

"The more clearly you can show your life through the images and the text that you write, the easier it's going to be for someone to start that conversation," said Laurie Davis, an online dating coach and author of the book "Love @ First Click." You'd think online daters would have figured this out by now: Make sure your face is clearly visible in at least one photo.

People are looking for dates, not knock-off Ray-Bans. For both men and women, online dating service Zoosk found full body photos get 203 percent more messages. Selfies, for example, work better for some people than others.

Tinder found that messages using emojis or animated GIFs are 30 percent more likely to get a response.

Conversations that include either of those graphical elements go on twice as long.

But if you're into more than a wham-bam-thank-you-whoever, experts say details matter.

Don't write vague statements about being fun, easy-going and enjoying long walks.

So what are the best ways to boost the odds of finding that special someone with whom to share your heart and Wi-Fi password? Online dating service Ok Cupid looked at the data of various sexual orientations, and the pattern was obvious.

Tip: If you upload more than one photo, you get at least twice as many likes. Well, you've got a leg up if you're a pet owner with frequent flier miles.

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"You've got a lot of people on there who have an agenda, and the agenda is not romance," said Marcia King-Gamble, a longtime online dater and romance novelist.Photos with an animal came in just shy of 40 percent. ) In fact, Photo Feeler, a site that gives people feedback on how their photos come across online -- whether it's on Linkedin, Twitter or -- found that when men have a dog in their picture in that "oh gosh, how cute" way, they're rated as smarter, more attractive and more trustworthy. But according to a 2013 study published in BMJ journal Evidence-Based Medicine, that smile must look genuine.It must reach your eyes and make them crinkle at the corners.Eighty-six percent of profiles reported to Bumble for bad behavior had the dreaded photo.Granted, if you hop on a dating app like Tinder or Bumble, you'll run across profiles with nary a word written in their bio or interests.