In 2015, 73% of online men and 80% of online women used social networking sites.The gap in gender differences has become less apparent in Linked In.Although the sample sizes of the two surveys are comparable – 1,650 Internet users in the Pew survey Pinterest, Facebook, and Instagram attract more females.Picture sharing sites overall are very popular among women.Pinterest alone attracts three times as many female users than male. Men are more likely to participate in online forums like Reddit, Digg or Slashdot.Although use of Pinterest by men has increased from 5% in 2012. One in five men claim to be a part of an online forum.
Although she only surveyed students at one institution – the University of Illinois at Chicago – Hargittai selected that institution intentionally as "an ideal location for studies of how different kinds of people use online sites and services." In contrast, data collected by the Pew Internet & American Life Project found that men were more likely to have multiple SNS profiles.Similarly, in a study of blogs maintained in My Space, women were found to be more likely to not only write blogs but also write about family, romantic relationships, friendships, and health in those blogs.A study of Swedish SNS users found that women were more likely to have expressions of friendship, specifically in the areas of (a) publishing photos of their friends, (b) specifically naming their best friends, and (c) writing poems to and about their friends.Studies have also been conducted on the differences between females and males with regards to blogging.The Pew Research Center found that younger females are more likely blog than males their own age, even males that are older than them.